ASCO Spinners and Winners
The annual American Society of Clinical Oncology (ASCO) meeting is arguably the most anticipated and tracked and medical congress today. Find out who were the PR "Spinners & Winners" in a new Tonic report. The report looks at media share of voice across the major players, identifies 'hot news' items, highlights Twitter as an emerging media tool and explores the language that companies use to attract attention. Packed with interesting graphs and insightful stats, Spinners & Winners is a must read for those involved in the business of communicating in the oncology arena.
To view the PDF, click here
To view the interactive presentation on Prezi, click here
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