Today’s consumer is more savvy than ever. Around the clock news and readily available internet via the computer, mobile and television, means that we are all far more sensitive to how traditional paper-based media communicate. In the main, we don’t like to be sold to, but want to be involved. Social media has now become the newest set of outlets to consider.
At Tonic, the Team is passionate about its brands and making long-lasting connections with its audiences – whether that is thorough the media online or via grassroots activity. This is achieved by forging and retaining outstanding stakeholder contacts and relentlessly tracking the interests of journalists and other audiences, alongside the latest consumer trends.
Tonic also has a dedicated food and nutrition team, supported by leading industry experts and extensive experience in personal healthcare parenting and family brands.
Working with some of the world’s biggest consumer products companies, Tonic has a proven track record for positively affecting attitudes and behaviours.
The Team is equally at ease promoting the mega-brand of today as it is supporting the challenger brands of tomorrow.